2019 Email Marketing Quicklist

Add personalization – Example: “Bill, your birthday came 3 months early!”
Connect the subject line to the first line of the email so the transition flows well.
Use numbers (especially odd) – Example: “$15 sale on shoes” or “Only 13 days left!”
Use general questions, which your customers ask your sales team or customer service team – Example: “Yes, we do carry plus sizes”
Don’t use special characters in the subject lines. Even though people open such emails, they are occasionally been triggered as spam, so avoid using them. (Something we can watch to see if spam goes up or not)

Shoot for some email to get email responses (helps with SPAM and email filters).
- Survey
- Actual replies to your personal or work email
- Asking contacts to add your email address to their address book also helps avoid SPAM filters
Check if your IP address is blacklisted – Check now!
Use your first name instead of no-reply so that recipients feel that they are being sent emails by humans.
Avoid using ‘No-Reply’ in the Sender’s Email Address.
70% of recipients won’t see the CTA if your main message and CTA are below the fold, thus include them above the fold.
Don’t put an entire article in an email because they may or may not read it and then delete it. Emails should only serve as a teaser, inviting people to visit your website.
Make sharing your email or the content easy.
Stick to fewer than three typefaces.

Clean your mailing list regularly – Example: Remove/move your unengaged contacts from your main list.
Segment your list
- Ask about preferences in your welcome email
- Have subscribers complete a user profile
- Send a new email to existing subscribers asking them to update their preferences
- Add sign up button at the end of your blog posts
- Segment based on;
  - Previous purchases
  - Buyer Persona
  - Buyer stage
  - Types of products purchased
  - Actions taken
  - Etc.